If you are aiming at a competitor rather than aiming to make something fresh and innovative, you’ve lost.
Love app updates with personality. #ilikecookies #letterpress
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Word. This has to be one of the most common misunderstandings of marketing. I see it all the time, especially in the real estate industry.
All we needed was an idea for a product that people were willing to pay for and the skills to pull it off. Ideas are all around us and the skills are learnable by self study.
You really can create something from nothing.
Simplicity is not minimalism. Simplicity is perfection.
Simplicity lies on the other side of complexity.
It’s better to have a few fantastic things designed for you than to have many untrustworthy things poorly designed to please everyone.
Things that are easy to use survive, regardless of what is fashionable, and people want to use them forever. But if things are created merely for a passing vogue and not for a purpose, people soon get bored with them and throw them away. The fundamental problem is that many products are created to be sold, not used.
Clear for iOS update with iCloud sync is out. Sweetness.
But these small, underwhelming goals trick your brain into constantly experiencing a steady flow of success. It’s incredibly important to celebrate these successes, however modest, as they’re the fuel that’ll keep you going and reaching for more.
If the goal had been to create an application used by millions and a framework that would rock an industry, I would never have put down the Xbox controller and gotten started.